Since I was a child I was full of imagination and the strong need to express my feelings in some way. My passion for photography starts with a Kodak Instamatic that I received as a gift for my first communion. And since then it never left me. In time it has also evolved as a job, without I could recognize it, because it continues to be a passion for me. After more than 40 years I never feel arrived and I’m always looking for a step ahead. I feed myself of images and I live of ideas, I have many personal projects that enrich my photography and my personality and make me capable to face the challenges of my clients with an edge. I do not have a stable studio, if I need one I rent it, but I far prefer to find the right location (be it exterior or interior) that fits the project. It’s an important part of the project I always create for my clients. Over years I learnt to be a creative director and to plan everything, but at the same time to be open for last minute changes and challenges.
To me photography is mainly emotion and poetry. Emotions are food for our souls and are also the main driver of our behaviours and choices. I’m not as good with words, I’ve always preferred to use images, and I’ve learnt how effective they can be.
I get a lot of inspiration from books and movies, to narrate stories that can move, impress and illuminate. I’ve been studying for many years the way the directors use to create unique moods, to focus attention, to evoke emotions. I take inside myself every book I’ve read, to which I’m used to associate images as a natural attitude.
Images must have impact, people must have the desire to hang them on a wall, as big as possibile. Only this kind of photography gets my heart. The bar is higher than the day before. This is why I never get bored, I always have something to learn
A selection of publications that over time I have collected on books, magazines, web sites. I have a special feeling with press, and I think you could benefit from it.